If you have a website and you’re focusing on Inbound techniques like SEO, Social Media and content creation – then the good news is, you do not need much of a budget. With Inbound Marketing, the main focus is creating high quality content that your audience will be interested in.
With Outbound marketing, such as PPC – there is undoubtedly some expense. The cost comes down to the kind of visibility you want to receive as a result of advertising. To implement PPC using Google AdWords, you will be against other companies in your industry to appear at the top of Google’s searches. Depending on the competitiveness of your Google keywords, this can be reasonably affordable or extremely expensive. But don’t let this put you off, speak to our team of specialists who will provide you with our honest advice.