The Best Social Media Platforms for Your Business
A common misperception is that to get the best performance from Social Media, you have to be active on as many platforms as possible, no matter what. Wrong. Unless you have a huge team, who are able to find the time to mange each and every platform to a high standard, this most certainly isn’t the case. Each platform has … Read More
The 5 Best Digital Tools For Instagram Business
Instagram has become more than just a networking site, it has become one of the most powerful marketing tools available to businesses. But with so many businesses already bringing their A-game, how do you stand out? Here are a few of our favourite free tools which you can use to take your profile to the next level. VSCO – With … Read More
The Advantages and Disadvantages of Using Social Media
Social Media has grown to become one of the strongest and most successful digital marketing tool from being a useless digital channel. There are endless advantages to being on Social Media, but it’s also important to think about the disadvantages which it could bring. In this article, we will suggest the ways that social media could have a positive or … Read More
What is Social Media Marketing?
Social Media Marketing (SMM) is another form of traditional marketing and utilizes Social Network platforms as a marketing tool. The goal of SMM is to produce content that your following will share with their own Social Network in order to increase brand awareness. Marketing on Social Media is pretty much a given for businesses these days. Whether it’s free or … Read More
Hello Google Ads
Google has just made the decision to scrap their existing abundance of ad products and unleash 3 brand new exciting products: Google Ads Google Marketing Platform Google Ads Manager But why is this rebrand happening now? What is the future of keywords? Let’s find out… Google Ads From a brands perspective, the most exciting part of this rebrand is … Read More
Introduction to Social Media
When used in the right ways, Social Media can become the making of your brand. The chances are that most, if not all of your competitors are on social media meaning they have access to the wide range of communications between their audiences across the various platforms. This also means that they have an advantage over you. They can quite … Read More
Aimee Joins the Elevatos Team!
Welcome, Aimee Davies joins the Elevatos team as a Digital Marketer and Social Specialist and we have fired her a few questions to get to know her a bit better… What will you be doing at Elevatos? My main role at Elevatos will be taking charge of social media management for our clients, as well as website development and some AdWords … Read More
Isobel Joins the Elevatos Team!
Welcome, Isobel Hosking joints the Elevatos team as a creative marketer and we have fired her a few questions to get to know her a bit better… What will you be doing at Elevatos? I will be in charge of all the creative elements within Elevatos, ranging from creating some emphatic content, designing some awesome brands and designing modern websites. … Read More
Why is Branding so Important?
Branding is more than just a graphic element. It defines our identity, help the team stay focused and creates a storyline for the business. At Elevatos, chapter by chapter, we build something unique and original, never losing sight of the vision; the seed of an idea that will flourish into something truly unique. A good brand keeps the customer and … Read More
Facebook Ads VS Boosted Posts
If you’re wondering what a boosted post is, well here’s your answer you’re been looking for! What are Facebook Ads? A boosted post is the most basic advertising you can do on Facebook. They are created by allocating an advertising budget to a post already on the businesses page. Facebook Ads are a more advanced way to advertise on Facebook … Read More