The Best Social Media Platforms for Your Business

A common misperception is that to get the best performance from Social Media, you have to be active on as many platforms as possible, no matter what. Wrong. Unless you have a huge team, who are able to find the time to mange each and every platform to a high standard, this most certainly isn’t the case.

Each platform has their own advantages and disadvantages, it’s up to you to decide which one’s best to accomplish your goals.

The Main Social Media Channels For Your Business

Twitter – Allows it’s users to write ‘tweets’ which allow a maximum of 280 characters. It is generally a mixture of multiple aspects of different social platforms such as Myspace and Facebook.

Who? Everyone, from SME’s to the largest companies.

What? Starting, joining and leading conversations; interacting directly with brands and customers.

When? Multiple times per day.

Instagram – Instagram allows it’s users to share photography and video content to be viewed by their following, with a description to go along with it. It’s also proved to source some of the most popular influencers on the internet, and brands often find their influencers through viewing their Instagram profiles.

Who? Lifestyle, food, fashion, personalities and luxury brands.

What? Creative pictures, some short videos (try using the app built for Instagram called Boomerang for an extra creative touch)

When? Once per day

LinkedIn – LinkedIn is an online platform for business use, employers and employees. Each individual’s profile is designed to act like a CV, meaning it is a great way for businesses to find new employees.

Who? Businesses (especially B2B providers).

What? Job-adverts, company descriptions, employer/employee research.

when? 2-4 times per week.

Facebook – The most popular social networking platform available. Facebook allows users to share, post, link and advertise meaning it has the widest variety of users.

Who? Everyone

What? All online content (photos, ads, events).

When? Once or twice per day.


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